ABOUT BRENT BISSELL:
Brent Bissell president, has specialized in Strategic Planning, Database Marketing Campaigns, Research, and Consulting for a variety of clients since starting Direct Target One, Inc. in 1994. His special expertise is in Relationship Marketing, Response Campaigns for all media, Strategic Research & Implication analysis and Benchmarking studies.

To clients he brings over 20 years of experience as well as 17 years of specialization in response marketing in key business-to-business markets as well as all major consumer markets. He also has extensive experience in new product launches, customer segmentation and analysis, performance metrics and marketing communications. His international clientele extends into Asia and Australia, Europe but primarily the client base is headquartered in the US.

Clients have ranged from such corporate giants as AT&T, Acura, Ford Motor, Ansett Australian Airlines, British Airways, Northwest Airlines, several divisions of General Motors, Cargill, Lawson Software, Household Credit Services, Marion Merrell Dow, Pfizer, Eli Lilly, MLT Vacations, General Mills, Sprint…to smaller organizations like Colwell, AAA Chicago Motor Club, Histacount, LaCosta Spa, Lumificient Technologies, Pioneer Electronics, Mutual of Omaha, Book-of-the-Month Club…as well as agencies like Rapp Collins, McCann Erickson, Carlson Marketing, DMB&B and Ogilvy & Mather. Recently, we added the prestigious consulting firm of McKinsey & Company to our client roster.

Much in demand for Strategic Planning, Customer Loyalty Programs, as well as Enterprise-wide marketing audits and analysis, Direct Target One is perhaps best known internationally for several first-of-its-kind benchmarking studies on Relationship Marketing; Strategic Global Branding Process; Use of Environmental Practices as a Brand Attribute; and Professional Services Consulting. Our President has received widespread acclaim for his seminar series on Relationship Marketing and Cyber-Marketing. These seminars have been featured in England and the Australian and Asian Direct Marketing business communities in Melbourne, Singapore, Manila and HongKong.

Brent was Formerly Senior Vice President/General Manager of McCann Erickson Direct as well as other world-class direct marketing agencies. Brent has also served as a Finals Judge of the Direct Marketing Association's prestigious ECHO awards for the past eight years, and has judged direct marketing competitions in Europe and Asia. Brent is a frequent quest lecturer for Master's programs at business schools nationwide.

Brent is the author or contributor to the following business books:

· Catalog Merchandise Floorplanning: Fresh Look at a Secret Topic
DMA-Direct Marketing Association, New York NY, Direct Marketing
Manual Release Number 502.03B Consumer Edition
Business to Business Edition
International Edition

· Direct Marketing Handbook, 2nd Edition, author Ed Nash
Published by McGraw-Hill 1992

· The Next Step in Database Marketing: Consumer Guided Marketing, author Dick Shaver, Published by J. Wiley & Sons, fall 1996. Contributed the major case study on Brent's famous Direct-to-Patient Loyalty program created for Marion Merrell Dow that produced an incredible 406% ROI.

HONORS:

Charter Senior Fellow, The International Society for Strategic Marketing

Internet Mail to Brent.