Biographical Information
Articles
Honors
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Articles by ISSM Charter Senior Fellow Tracy Emerick:
When Mr. Emerick sends us his articles, we will list them here...
J. TRACY EMERICK, Ph.D.
861 Lafayette Rd #6
Hampton, NH 03842
603-926-4477
1981 - Present
TAURUS DIRECT MARKETING, Hampton, NH
President - founded and developed a national direct marketing
agency.
Services include planning, creative development, execution, measurement
and analysis. Became an international speaker, trainer and consultant
specializing in business direct and database marketing beginning
in 1987.
1994 - Present
RECEPTIVE MARKETING, INC., Hampton, NH
President - founded a company which utilizes the Internet for
product sales and business development for a
variety of clients. Service include classic timeshare and will
expand to include consulting and VAR services.
1989 - Present
DIRECT MARKETING TO BUSINESS CONFERENCE,
Founder, director and speaker - national conference; sponsored by Dun&Bradstreet.
1994 - Present
BUSINESS TO BUSINESS DATABASE MARKETING CONFERENCE,
Advisor, and speaker - national conference; sponsored by Dun&Bradstreet.
1995 - 1996
Course Leader, Database Marketing, Target Conference Group
Course Leader, Fundamentals of Direct Marketing, Target Conference
Group
Course Leader, Marketing on the Internet, Target Conference Group
Adjunct Professor, Direct Marketing Fundamentals, Merrimack College
Adjunct Professor, Marketing on the Internet, Merrimack College
1990 - 1991
Course Leader, Competitive Strategy and Planning, American
Management Association, New York.
1988 - 1989
CATALOG MANAGEMENT INSTITUTE,
a five day training seminar for catalog managers.
The Institute, sponsored by Catalog Age is owned by Tracy Emerick,
the developer.
1979 - 1988
GOLDEN GATE UNIVERSITY, San Francisco, CA (NH Campus)
Adjunct Professor for MBA level Business Policy and Marketing
Planning.
1979 - 1981
AGAWAM ASSOCIATES, INC., Rowley, MA
Vice President Marketing & Sales, direct marketing agency.
1979
KASTLETON, INC., Paramus, NJ
Founder of undercapitalized consumer mail order venture.
1977 - 1979
BOY SCOUTS OF AMERICA, New Brunswick, NJ
National Marketing Director for a $40,000,000 wholesale merchandize
division. Managed 56 people, 3 sales offices, 5 retail stores,
in-house ad
agency, NY agency and implemented and ran a 6 million piece/yr
mail order catalog that lives today.
1973 - 1977
LANCE CORPORATION, Hudson, MA
Director of Marketing, developed private label and syndicated
programs of limited edition sculpture for
Franklin Mint, American Express, Time/Life Books, International
Silver.
Managed stocking distributors and independent reps to retail.
1973
STATE STREET BANK, Boston, MA
Credit Analyst, Commercial Loan Department
1969 - 1972
U.S. ARMY, Captain, Medical Service Corps
Education:
BA, Philosophy, College of William & Mary
MBA, University of Utah, Northeastern University
Ph.D. Business Administration, Boston University, California Coast
University
Author:
Business-to-Business Direct Marketing, Direct Marketing Publishers
(1987, 1991)
Desktop Marketing, Prentice Hall - Brady Books (1992)
Featured Speaker:
Direct Marketing to Business Annual Conference
Business Database Marketing Annual Conference
Telesolutions (Canada) Conference, Pricing Strategies Conference
Power Selling Conference
Charter Senior Fellow, The International Society for Strategic
Marketing
International Echo Award for Direct Marketing Excellence
Henry Hoke Award for Direct Marketing Excellence
1996 Direct Marketer of the Year, NEDMA
