TRACY EMERICK

Biographical Information
Articles
Honors

Articles by Tracy Emerick:

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Articles by ISSM Charter Senior Fellow Tracy Emerick:

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About Tracy Emerick

J. TRACY EMERICK, Ph.D.

861 Lafayette Rd #6
Hampton, NH 03842
603-926-4477

1981 - Present

TAURUS DIRECT MARKETING, Hampton, NH
President - founded and developed a national direct marketing agency.
Services include planning, creative development, execution, measurement and analysis. Became an international speaker, trainer and consultant
specializing in business direct and database marketing beginning in 1987.

1994 - Present

RECEPTIVE MARKETING, INC., Hampton, NH
President - founded a company which utilizes the Internet for product sales and business development for a
variety of clients. Service include classic timeshare and will expand to include consulting and VAR services.

1989 - Present

DIRECT MARKETING TO BUSINESS CONFERENCE,

Founder, director and speaker - national conference; sponsored by Dun&Bradstreet.

1994 - Present

BUSINESS TO BUSINESS DATABASE MARKETING CONFERENCE,

Advisor, and speaker - national conference; sponsored by Dun&Bradstreet.

1995 - 1996

Course Leader, Database Marketing, Target Conference Group
Course Leader, Fundamentals of Direct Marketing, Target Conference Group
Course Leader, Marketing on the Internet, Target Conference Group
Adjunct Professor, Direct Marketing Fundamentals, Merrimack College
Adjunct Professor, Marketing on the Internet, Merrimack College

1990 - 1991

Course Leader, Competitive Strategy and Planning, American
Management Association, New York.

1988 - 1989

CATALOG MANAGEMENT INSTITUTE,

a five day training seminar for catalog managers.
The Institute, sponsored by Catalog Age is owned by Tracy Emerick, the developer.

1979 - 1988

GOLDEN GATE UNIVERSITY, San Francisco, CA (NH Campus)
Adjunct Professor for MBA level Business Policy and Marketing Planning.

1979 - 1981

AGAWAM ASSOCIATES, INC., Rowley, MA
Vice President Marketing & Sales, direct marketing agency.

1979

KASTLETON, INC., Paramus, NJ
Founder of undercapitalized consumer mail order venture.

1977 - 1979

BOY SCOUTS OF AMERICA, New Brunswick, NJ
National Marketing Director for a $40,000,000 wholesale merchandize
division. Managed 56 people, 3 sales offices, 5 retail stores, in-house ad
agency, NY agency and implemented and ran a 6 million piece/yr
mail order catalog that lives today.

1973 - 1977

LANCE CORPORATION, Hudson, MA
Director of Marketing, developed private label and syndicated
programs of limited edition sculpture for
Franklin Mint, American Express, Time/Life Books, International Silver.
Managed stocking distributors and independent reps to retail.

1973

STATE STREET BANK, Boston, MA
Credit Analyst, Commercial Loan Department

1969 - 1972

U.S. ARMY, Captain, Medical Service Corps

Education:

BA, Philosophy, College of William & Mary
MBA, University of Utah, Northeastern University
Ph.D. Business Administration, Boston University, California Coast University

Author:

Business-to-Business Direct Marketing, Direct Marketing Publishers (1987, 1991)
Desktop Marketing, Prentice Hall - Brady Books (1992)

Featured Speaker:

Direct Marketing to Business Annual Conference
Business Database Marketing Annual Conference
Telesolutions (Canada) Conference, Pricing Strategies Conference
Power Selling Conference

HONORS:

Charter Senior Fellow, The International Society for Strategic Marketing
International Echo Award for Direct Marketing Excellence
Henry Hoke Award for Direct Marketing Excellence
1996 Direct Marketer of the Year, NEDMA

write to Tracy Emerick.

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