ISSM Articles by Mr. Jutkins:
You must be a member of the ISSM in order to get access to these articles. You have permission to download them for educational purposes, but keep in mind that they are copyrighted. If you have questions, write to John at ISSM. He wants to know about it as soon as possible so he can help you get the articles.
About Ray Jutkins
Ray Jutkins died on January 6, 2005. In Remembrance of Ray
1998 - Associate Fellow of the International Society for Strategic Marketing
Roll, AZ 85347-7066