Biographical Information

Professor of Marketing
Maryville University
13550 Conway Road
St. Louis, MO 63141-7299
Voice Mail: 314-529-9680
Fax: 314-542-9085
E-Mail:, Internet

About John Alfred Lewington

Doctoral Research (Marketing) - The Open University, England (1992 - Present)

Master of Science in Business Administration
The City University, London (1979)

Certificate in Adult Education
Garnett College, London University (1973)

Bachelor of Science (Hons) in Production Engineering
The City University, London (1971)


1990 - Present, Assistant Professor - Marketing and Management, John E. Simon School of Business, Maryville University. Course Responsibilities: International Marketing, Direct Marketing, Small Business Management, Services Marketing, Consumer Behavior, Operations Management.

1987 - 90, Adjunct Professor of Marketing and Management, Maryville College

1981 - 86, Director of Management Studies, Harrow College (now part of the University of Westminster), Responsibilities included: course design and accreditation; client liaison and training consultation; the appointment and appraisal of staff. Major clients included Harrod's and Kodak.

1976 - 81, Lecturer in Management Studies, Harrow College; Courses: Management and Marketing; decision analysis and problem solving; productivity management and work study; management accounting and statistics.

1971 - 75, Visiting Lecturer, Twickenham College of Technology; Managerial planning and control systems.


1985 - 86, Tutor "The Effective Manager"; The Open University (Major UK provider of open learning degree and training programs.)

1985 - 86, "Information Technology"; Masters in Business Administration - Middlesex Poly.

1982 - 86, "Decision Analysis"; Post Graduate Diploma in Management Studies Middlesex Polytechnic (now Middlesex University)

1975 - 82, Tutor/Counselor "Foundation Course in Technology"; The Open University


1986 - Present, Chief Executive Officer now Partner - Datafax of St. Louis. Datafax uses state-of-the-art information technology to provide target/direct marketing services and consultation. Clients include: SSM Health Care System, Commerce Bank, American Notary Association, St. Louis University Hospital

1979, Consultant - W. Notting Ltd (3 months sabbatical) Developed computer simulation models of the company inventory and marketing systems.

1973 - 76, Group Project Planning Management and Team Leader, General Motors Ltd. (AC Delco Division) Responsible for the planning, coordination, pruning and justification of major car components projects.

1966 - 71, Undergraduate Management Trainee; The Ever Ready Company (Great Britain)


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The Opportunities and Pitfalls of Performance Measures in Database Marketing Systems"

1996 Paper: "Harnessing the Power of Database Marketing"
Journal of Marketing Management (UK), May edition.

1995 Paper: "Database Marketing: Security and Control Aspects"
London School of Economics, 1995 Masters Degree Colloquium

1994 Presentation: "Performance Measures in Database Marketing Systems"
The 3rd Canadian Database Marketing Conference (Toronto)

1993 Paper: "Personal Characteristics of Database Marketing Managers; Their Role in the Development of Sophisticated Marketing Information Systems"
The 3rd United Kingdom Ph.D. Information Systems Conference

1992 Project Management in Dorothy M. Stewart (Ed.), Handbook of Managerial Skills, Gower Publishing, Chapter 30, pp. 447 -69.

1992 Presentation: "The Environment for International Marketing"
American Marketing Association - St. Louis

1991 Presentation: "Basic Direct Marketing Skills"
Annual Direct Marketing Conference - St. Louis

1986 Paper: "The Use of Computer Based Simulation Modeling in Business Cases"
United Kingdom National Center for Higher Education Annual Conference

1985 Paper: "The Management of Change"
Annual Conference of the Science Congress

1984 Case Studies in Management, Elm Publications (Book and Tutors' Manual).
Five case studies (three with microcomputer models) relating to researched case studies in distribution, decision making, marketing and management accounting.

1979 Multivariate and Simulation Modeling of Inventory and Marketing Systems in W. Notting. M.Sc Dissertation


American Marketing Association Direct Marketing Association - St. Louis



Charter Senior Fellow - The International Society for Strategic Marketing