Hershell Gordon Lewis
About H.G. Lewis:
HERSCHELL GORDON LEWIS is chairman of Communicomp, a direct
marketing division of Bozell, Jacobs, Kenyon & Eckhardt. Among
his books are Selling on the Net, Sales Letters That
Sizzle, and (co-author) The World's Greatest Direct Mail
Sales Letters, published by NTC Publishing Group, Lincolnwood,
IL.; and Open Me Now, about envelopes, and Silver Linings,
Selling to the Mature Market, published by Bonus Books,
Chicago. On press is his 20th book, The Complete Advertising
and Marketing Handbook.
He is also a regular columnist for Direct Magazine, has published 200 articles in Direct Marketing Magazine.