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Here are the articles by ISSM Charter Senior Fellow Bob Stone: The Life of a KISSer
During the course of a career that spans over 40 years in the direct mail marketing business, Bob Stone has helped mailers select over 10 billion names for direct mail and telemarketing campaigns.
He is Chairman Emeritas of Stone & Adler
Bob Stone is widely recognized as the pioneer of many of the marketing concepts and techniques utilized today throughout the industry. These concepts and techniques are freely shared in the numerous articles he contributes to all of the major trade publications.
1996, Charter Senior Fellow, The International Society for Strategic Marketing