BOB STONE

Biographical Information


Articles
Honors

Articles by Bob Stone:

You must be a member of the ISSM in order to get access to these articles. You have permission to download them for educational purposes, but keep in mind that they are copyrighted. If you have questions, write to John Miglautsch at ISSM. He wants to know about it as soon as possible so he can help you get the articles.

Download to get your free copy of Adobe Acrobat which you will need in order to read all ISSM articles.

Here are the articles by ISSM Charter Senior Fellow Bob Stone: The Life of a KISSer

About Bob Stone

During the course of a career that spans over 40 years in the direct mail marketing business, Bob Stone has helped mailers select over 10 billion names for direct mail and telemarketing campaigns.

He is Chairman Emeritas of Stone & Adler

Bob Stone is widely recognized as the pioneer of many of the marketing concepts and techniques utilized today throughout the industry. These concepts and techniques are freely shared in the numerous articles he contributes to all of the major trade publications.

HONORS

1996, Charter Senior Fellow, The International Society for Strategic Marketing

ISSM Top