The International Society for Strategic
Marketing™
ISSM is an international direct marketing think
tank residing on the World Wide Web. Our Fellows are dedicated
to producing credible and worthwhile knowledge for and about
the international direct marketing and database marketing industry.
The ISSM began in 1991 as the North American Society for Strategic
Marketing. 14 Direct marketing leaders were selected as Senior
Fellows. In 1995,with rising interest in the internet, the NASSM
was renamed the International Society for Strategic Marketing.
The relatively low cost of publishing via the Web allowed us
to recreate the think tank on-line. Provocative articles are
regularly sent out in full-format 4 color via email.
The membership has continued to grow steadily. This week members
were added in China, United Arab Emirates and Belarus bringing
the number of countries represented to 73.
We have improved the web site so members can directly access
all articles (rather than writing to have them sent). We are
also working with several direct marketing leaders to expand
the range of services provided by ISSM. In 2005 we are hoping
to offer a very limited symposium for fellows and interested
members.
Click here to go to our Senior Fellows
page.
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