The International Society for Strategic Marketing

ISSM is an international direct marketing think tank residing on the World Wide Web. Our Fellows are dedicated to producing credible and worthwhile knowledge for and about the international direct marketing and database marketing industry.

The ISSM began in 1991 as the North American Society for Strategic Marketing. 14 Direct marketing leaders were selected as Senior Fellows. In 1995,with rising interest in the internet, the NASSM was renamed the International Society for Strategic Marketing. The relatively low cost of publishing via the Web allowed us to recreate the think tank on-line.

The membership has continued to grow steadily. This week members were added in Brazil, United Arab Emirates and Egypt bringing the number of countries represented to 75.

We have improved the web site so members can directly access all articles (rather than writing to have them sent). We have just created a group on and invite you to join the discussion there. We are also working with several direct marketing leaders to expand the range of services provided by ISSM.

Click here to go to our Senior Fellows page.