The International Society for Strategic
ISSM is an international direct marketing think
tank residing on the World Wide Web. Our Fellows are dedicated
to producing credible and worthwhile knowledge for and about
the international direct marketing and database marketing industry.
The ISSM began in 1991 as the North American Society for Strategic Marketing.
14 Direct marketing leaders were selected as Senior Fellows. In 1995,with
rising interest in the internet, the NASSM was renamed the International
Society for Strategic Marketing. The relatively low cost of publishing
via the Web allowed us to recreate the think tank on-line.
The membership has continued to grow steadily. This week members were
added in Brazil, United Arab Emirates and Egypt bringing the number
of countries represented to 75.
We have improved the web site so members can directly access all articles
(rather than writing to have them sent). We have just created a group
and invite you to join the discussion there. We are also working with
several direct marketing leaders to expand the range of services provided
Click here to go to our Senior Fellows