Welcome to the ISSM. Your registration into the ISSM entitles you to reserved content. We’ve organized the submissions of some of the greatest marketing minds of the last few decades into a structure which makes fits together logically structured in a digestible way to maximize your learning.
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Course Content
Modules
Status
1
Basic Marketing Articles
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Targeting SOHO (Small or Home Office)
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Going Beyond Customer Satisfaction to Delight
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How to Write a Sales Letter That Brings in Sales Leads
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Field Sales Automation
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People Do Not Like To Be Sold, But They Sure Do Like To Buy!
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Direct Mail – Truth with Words
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CRM? Where’d That ‘C’ Come From, Anyway?
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Face a World of Challenges in the Next Decade
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The New Direct Marketing: Positioning the Catalog for Customer Retention and Growth
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Selecting Catalog Management Software
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The Opportunities and Pitfalls of Performance Measures in Database Marketing Systems
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The Life of a KISSer
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Going Global
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Meet Customers’ Needs by Meeting Your Own
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Why High-Tech Will Come to Love Low-Tech Direct Marketing
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Powerful Direct Marketing you can do on a Cocktail Napkin
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9 Digit Automation Status Report – Summer 1995
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The ABC’s of Modeling for Business-to-Business
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Three Contact Relationship Marketing Program Research Proposal
- Targeting SOHO (Small or Home Office)
- Going Beyond Customer Satisfaction to Delight
- How to Write a Sales Letter That Brings in Sales Leads
- Field Sales Automation
- People Do Not Like To Be Sold, But They Sure Do Like To Buy!
- Direct Mail – Truth with Words
- CRM? Where’d That ‘C’ Come From, Anyway?
- Face a World of Challenges in the Next Decade
- The New Direct Marketing: Positioning the Catalog for Customer Retention and Growth
- Selecting Catalog Management Software
- The Opportunities and Pitfalls of Performance Measures in Database Marketing Systems
- The Life of a KISSer
- Going Global
- Meet Customers’ Needs by Meeting Your Own
- Why High-Tech Will Come to Love Low-Tech Direct Marketing
- Powerful Direct Marketing you can do on a Cocktail Napkin
- 9 Digit Automation Status Report – Summer 1995
- The ABC’s of Modeling for Business-to-Business
- Three Contact Relationship Marketing Program Research Proposal
