About Brent Bissell:
Brent Bissell is a long time direct marketer specializing in strategic marketing planning, loyalty campaigns, direct marketing training; program assessment, predictive modeling and file analysis, profitability factoring and creative strategies. He was a Communication Major at the University of Toledo and a Guest Professor at the University of Michigan Graduate School of Business, Wayne State. Mr. Bissell was a contributing author to the Direct Marketing Handbook 2nd Edition, Published by McGraw-Hill and has had many articles published in the US and UK. He is a board member and educator on behalf of the Direct Marketing Association. And he has been listed in five separate editions of Marquis “Who’s Who.”
Articles by Brent Bissell:
You must be a member of the ISSM in order to get access to these articles. You have permission to download them for educational purposes, but keep in mind that they are copyrighted. If you have questions, write to John Miglautsch at ISSM. I want to know about it as soon as possible so I can help you get the articles.
Relationship Marketing Benchmarking Study -PDF
Relationship Marketing Benchmarking Study – Diagrams – PDF
Three Contact Relationship Marketing Program Research Proposal – PDF
