ISSM Articles by Sid Liebenson:

You must be a member of the ISSM in order to get access to these articles. You have permission to download them for educational purposes, but keep in mind that they are copyrighted. If you have questions, write to John Miglautsch at ISSM. He wants to know about it as soon as possible so he can help you get the articles.

“Face a World of Challenges in the Next Decade”

About Sid Liebenson

Executive Vice President – Director of Marketing – Draftfcb

Honors:

Charter Senior Fellow, The International Society for Strategic Marketing