Grow Your Linkedin Connections – John Miglautsch

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It’s not how many social networks, its how good is YOUR social network

I started on Linkedin in 2003 – believe it or not. After 5 years I had 49 connections which is about average. In the beginning, no one I knew had heard of it, so it didn’t really pay to search for friends there… I kept my contacts in my computer, printing them out in a tiny font and carrying my book with me. In 2012, I got serious about Social Media. I curated on twitter, did videos on youtube, and took a linkedin course (3 actually).

One of the videos generated a client who did $150K with me the next year, so I suppose it was all worth it.

One of the things I learned in those classes is that I could download the names and emails of my 1st level connections – did you know that? Even though I got many encouraging replies and boosted the views of my videos and articles, there were always a few unsubscribes. I was growing new connections at a such a slow pace, my useable list seemed to be shrinking.

I spent countless hours trying all the tricks of generating a bigger list. Promotional offers – get this article free, just give me your email. More webinars, live-streams, articles and even live speeches. Weeks converting my websites to wordpress and building ‘attractive’ popups (don’t you hate those). For all that, not sure I got more than a couple hundred new connections. Are you feeling that same frustration??

Fall of ’17, I decided, with 1,500 connections after 15 years on linkedin, to give it another – intentional shot. With far less effort than above, I’m now past 5,000. It worked so well, I decided to build a short course and share how I did it. I’ve worked with friends who weren’t even on linkedin, one is a local attorney another a VP at a publicly traded software services company. I’m convinced it will work for just about anyone.  Click here to sign up for the course:Grow-Your-Linkedin-Course

 

The FUTURE of MARKETING – 2018 by John Miglautsch

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100% Guaranteed predictions – and several other opinionated guesses. Sure to entertain and amaze your friends. Give you more to talk about at the water cooler.

My friend at Forrester said, ” nicely put together, good insights, and easy to follow.”

“John. I just watched the video and made a lot of notes in between laughing out loud. You’re hitting the nail on the head. People get so wrapped up in gazing into the Big Data crystal ball that they forget the basics.” Tech Target magazine columnist.

Would love to hear your thoughts on it.

7 Rules for Marketing Testing Today – Grant Johnson

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During rough economic times, it’s easy for those who control the budget to say that if response rates are down, they don’t want to invest in testing—”You can’t spend money if you’re not making money.” To certain executives, this actually makes sense. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down.

It’s true that there is a risk involved in testing new ideas in an effort to “beat the control” and increase response rates. Testing takes an investment in time and resources, often including additional funds. However, the outcome is often worth the risk.

You want to test, not only to increase your ROI, but also to learn. The more you know about what works the best, the better you can market to segments that emerge as your marketing programs evolve.

1. Start With the Basics
It’s imperative to go back to the basics. Think about your business and marketing Continue reading →

Direct vs On-Line Marketing

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A short overview from Australia.

The main dilemma for many small businesses is what kind of marketing strategy would best promote their services and products, while at the same time fit their often limited budget. The world of marketing is divided into two main methods of advertising: direct mail and online mail marketing, both of which come with unique advantages and drawbacks.

While many big corporations take advantage of both marketing strategies, the budget of small companies unfortunately limits them to either one or the other, never both. The main question that you need to ask yourself is “Which marketing method has a better chance at helping me stay competitive on the business scene and attract more customers?” In this article we’ll try to help you find the right answer by comparing the pros and cons of direct and online mail marketing. Let’s start by defining both terms.

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