A short overview from Australia.
The main dilemma for many small businesses is what kind of marketing strategy would best promote their services and products, while at the same time fit their often limited budget. The world of marketing is divided into two main methods of advertising: direct mail and online mail marketing, both of which come with unique advantages and drawbacks.
While many big corporations take advantage of both marketing strategies, the budget of small companies unfortunately limits them to either one or the other, never both. The main question that you need to ask yourself is “Which marketing method has a better chance at helping me stay competitive on the business scene and attract more customers?” In this article we’ll try to help you find the right answer by comparing the pros and cons of direct and online mail marketing. Let’s start by defining both terms.
