Biographical Information
Articles
Honors
Ernie Schell, President and Founder of Marketing Systems Analysis, Inc., is the author of the GUIDE TO CATALOG MANAGEMENT SOFTWARE and the Marketing Software Review newsletter, Executive Director of the Catalog Systems Management Network, and MIS Columnist for Operations and Fulfillment Magazine.
In 1993, he launched Marketing Services Alliance as a division of MSA, Inc., to provide outsource services management for third-party telemarketing, product fulfillment, and database marketing maintenance and analysis.
A former Editor of Target Marketing magazine, he was software reviewer for Catalog Age from 1984 to 1992, and is the Founder and President of Industry Publications International, Inc., which has produced annual editions of the GUIDE TO CATALOG MANAGEMENT SOFTWARE since 1986.
In September 1992 he launched the Catalog Software Review (now the Marketing Software Review), a monthly newsletter covering new systems and major upgrades of integrated software for catalog order entry and fulfillment, as well as specialized hardware and software for managing and tracking catalog inventory and customer files.
Mr. Schell is a frequent contributor to numerous direct marketing publications and a popular speaker at direct marketing conferences on the subject of database marketing, marketing management software, choosing and using Catalog Management Software, and conducting marketing systems audits.
A consultant since 1985, he has helped dozens of catalog and direct marketing companies to select specialized database management and order-entry/fulfillment software, create profit-oriented marketing databases, and manage effective marketing and fulfillment systems on PCs, minis, and mainframes.
Gain confidence using Ernie Schell – a recognized database marketing expert
Articles by Ernie Schell:
You must be a member of the ISSM in order to get access to these articles. You have permission to download them for educational purposes, but keep in mind that they are copyrighted. If you have questions, write to John Miglautsch at ISSM. He wants to know about it as soon as possible so he can help you get the articles.
Selecting Catalog Management Software
538 Street Road
Southampton, PA 18966-3790
Telephone: 215 396-0660
Fax: 215 396-0696
Internet Mail to Ernie
HONORS:
Charter Senior Fellow, The International Society for Strategic Marketing
