Articles by Bob Hacker:

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Powerful Direct Marketing you can do on a Cocktail Napkin

Why High-Tech Will Come to Love Low-Tech Direct Marketing

About Bob Hacker

1970-1972 Harvard Business School, Boston, Massachusetts
Earned Masters in Business Administration with concentration in Marketing and Small Business Management. Member of Marketing, New Enterprise, and International Business Clubs.

1962-1966 University of Washington, Seattle, Washington
Awarded Bachelor of Arts in Journalism-Advertising, Member of Beta Theta Pi social fraternity, University of Washington Crew, Varsity Boat Club, and Interfraternity Council.

SPEAKING ENGAGEMENTS

Speaker:
Adweek Seminars, How to Integrate Direct Marketing With General Advertising and Still Make it Work.
Package Days, (Sponsored by Target Marketing Magazine) How to Integrate Direct Marketing with General Advertising and Still Make it Work.
DMB Conference,(Direct Marketing to Business), How to Integrate Direct Marketing with General Advertising and Still Make it Work, and How to Fix Broken Programs On The Fly — More than 60 Ideas in Less Than 60 Minutes.
DMA Business to Business Conference, High Performance Direct Marketing: The Magic is in the Numbers.
National Postal Forum, The Art Science and Arithmetic of Lead Generation; List Strategy: The Invisible Science; and Powerful Direct Marketing Arithmetic You Can Do On a Cocktail Napkin

Publishing:

Member Editorial Board of Target Marketing

HONORS:

Senior Fellow, The International Society for Strategic Marketing

Write Bob: rchacker@hackergroup.com